During a survey conducted in 2023, nearly half of the online shoppers in Spain were familiar with the concept of a marketplace and could accurately define it. Meanwhile, 26 percent claimed to be aware of online marketplaces, but their provided definitions were incorrect. The remaining quarter of respondents were unaware of what an online marketplace entailed.
Share of online shoppers knowing what an online marketplace is in Spain in 2023
To ensure the representativeness of online shoppers, the sample has been weighted with the data obtained in the Estudio general de medios (EGM) from the Asociación para la Investigación de Medios de Comunicación (AIMC).
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Tandem Up. (June 1, 2023). Share of online shoppers knowing what an online marketplace is in Spain in 2023 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1236430/percentage-online-shoppers-who-know-online-marketplace-spain/
Tandem Up. "Share of online shoppers knowing what an online marketplace is in Spain in 2023." Chart. June 1, 2023. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1236430/percentage-online-shoppers-who-know-online-marketplace-spain/
Tandem Up. (2023). Share of online shoppers knowing what an online marketplace is in Spain in 2023. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1236430/percentage-online-shoppers-who-know-online-marketplace-spain/
Tandem Up. "Share of Online Shoppers Knowing What An Online Marketplace Is in Spain in 2023." Statista, Statista Inc., 1 Jun 2023, https://www.statista.com/statistics/1236430/percentage-online-shoppers-who-know-online-marketplace-spain/
Tandem Up, Share of online shoppers knowing what an online marketplace is in Spain in 2023 Statista, https://www.statista.com/statistics/1236430/percentage-online-shoppers-who-know-online-marketplace-spain/ (last visited November 03, 2024)
Share of online shoppers knowing what an online marketplace is in Spain in 2023 [Graph], Tandem Up, June 1, 2023. [Online]. Available: https://www.statista.com/statistics/1236430/percentage-online-shoppers-who-know-online-marketplace-spain/