A survey on streaming service subscriptions conducted in Indonesia in 2020 revealed that the coronavirus (COVID-19) pandemic incited Indonesian consumers to subscribe to a new streaming service as they spent more time at home, as stated by 43.4 consumers surveyed. The same survey suggested that Indonesian consumers spent more hours watching online video content than broadcast, cable, or satellite TV that year.
Reasons for subscribing to a new online streaming service among consumers in Indonesia as of August 2020
Characteristic
Share of respondents
I spend more time at home due to COVID-19
43.4%
There was content that I wanted to watch
22.2%
There was a free trial campaign
14.4%
My friends recommended it
13.3%
I wanted to switched to a new service from the one I have been using
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Limelight Networks. (October 19, 2020). Reasons for subscribing to a new online streaming service among consumers in Indonesia as of August 2020 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1236404/indonesia-reasons-for-subscribing-to-streaming-services/
Limelight Networks. "Reasons for subscribing to a new online streaming service among consumers in Indonesia as of August 2020." Chart. October 19, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1236404/indonesia-reasons-for-subscribing-to-streaming-services/
Limelight Networks. (2020). Reasons for subscribing to a new online streaming service among consumers in Indonesia as of August 2020. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1236404/indonesia-reasons-for-subscribing-to-streaming-services/
Limelight Networks. "Reasons for Subscribing to a New Online Streaming Service among Consumers in Indonesia as of August 2020." Statista, Statista Inc., 19 Oct 2020, https://www.statista.com/statistics/1236404/indonesia-reasons-for-subscribing-to-streaming-services/
Limelight Networks, Reasons for subscribing to a new online streaming service among consumers in Indonesia as of August 2020 Statista, https://www.statista.com/statistics/1236404/indonesia-reasons-for-subscribing-to-streaming-services/ (last visited November 21, 2024)
Reasons for subscribing to a new online streaming service among consumers in Indonesia as of August 2020 [Graph], Limelight Networks, October 19, 2020. [Online]. Available: https://www.statista.com/statistics/1236404/indonesia-reasons-for-subscribing-to-streaming-services/
