According to a 2023 survey, the largest share of customers on online marketplaces were families with children, comprising 47 percent of the respondents. Next were two-person households, accounting for 21 percent, followed by one-person at 12 percent. In contrast, single adults without children made up only five percent of the purchasers.
Distribution of online marketplace shoppers in Spain in 2023, by household type
To ensure the representativeness of online shoppers, the sample has been weighted with the data obtained in the Estudio general de medios (EGM) from the Asociación para la Investigación de Medios de Comunicación (AIMC).
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Tandem Up. (June 1, 2023). Distribution of online marketplace shoppers in Spain in 2023, by household type [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1236312/online-marketplaces-purchasers-spain-by-household-size/
Tandem Up. "Distribution of online marketplace shoppers in Spain in 2023, by household type." Chart. June 1, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1236312/online-marketplaces-purchasers-spain-by-household-size/
Tandem Up. (2023). Distribution of online marketplace shoppers in Spain in 2023, by household type. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1236312/online-marketplaces-purchasers-spain-by-household-size/
Tandem Up. "Distribution of Online Marketplace Shoppers in Spain in 2023, by Household Type." Statista, Statista Inc., 1 Jun 2023, https://www.statista.com/statistics/1236312/online-marketplaces-purchasers-spain-by-household-size/
Tandem Up, Distribution of online marketplace shoppers in Spain in 2023, by household type Statista, https://www.statista.com/statistics/1236312/online-marketplaces-purchasers-spain-by-household-size/ (last visited November 22, 2024)
Distribution of online marketplace shoppers in Spain in 2023, by household type [Graph], Tandem Up, June 1, 2023. [Online]. Available: https://www.statista.com/statistics/1236312/online-marketplaces-purchasers-spain-by-household-size/
