Share of online marketplace shoppers in Spain 2023, by household type

Published by Statista Research Department, Jul 5, 2023
According to a 2023 survey, the largest share of customers on online marketplaces were families with children, comprising 47 percent of the respondents. Next were two-person households, accounting for 21 percent, followed by one-person at 12 percent. In contrast, single adults without children made up only five percent of the purchasers.

Distribution of online marketplace shoppers in Spain in 2023, by household type

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Release date

2023

Region

Spain

Survey time period

February 28 to March 13, 2023

Number of respondents

605 online shoppers

Age group

18-65 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

To ensure the representativeness of online shoppers, the sample has been weighted with the data obtained in the Estudio general de medios (EGM) from the Asociación para la Investigación de Medios de Comunicación (AIMC).

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