According to a survey about the music streaming industry in the Middle East and North Africa (MENA) region in the first half of 2020, 34 percent of respondents in the region who were Apple music users might switch to another music streaming platform. Anghami had the highest brand loyalty among music streaming brands in the region.
Share of Apple music customer retention in the Middle East and North Africa region in the 1st half of 2020, by brand switching likelihood
The number of respondents in Egypt and Saudi Arabia was 1,500 each, and 1,200 in the United Arab Emirates of the internet population and online consumers who stream music online.
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Constant Contact. (September 22, 2020). Share of Apple music customer retention in the Middle East and North Africa region in the 1st half of 2020, by brand switching likelihood [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1236275/mena-apple-music-customer-retention-by-level/
Constant Contact. "Share of Apple music customer retention in the Middle East and North Africa region in the 1st half of 2020, by brand switching likelihood." Chart. September 22, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1236275/mena-apple-music-customer-retention-by-level/
Constant Contact. (2020). Share of Apple music customer retention in the Middle East and North Africa region in the 1st half of 2020, by brand switching likelihood. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1236275/mena-apple-music-customer-retention-by-level/
Constant Contact. "Share of Apple Music Customer Retention in The Middle East and North Africa Region in The 1st Half of 2020, by Brand Switching Likelihood." Statista, Statista Inc., 22 Sep 2020, https://www.statista.com/statistics/1236275/mena-apple-music-customer-retention-by-level/
Constant Contact, Share of Apple music customer retention in the Middle East and North Africa region in the 1st half of 2020, by brand switching likelihood Statista, https://www.statista.com/statistics/1236275/mena-apple-music-customer-retention-by-level/ (last visited December 22, 2024)
Share of Apple music customer retention in the Middle East and North Africa region in the 1st half of 2020, by brand switching likelihood [Graph], Constant Contact, September 22, 2020. [Online]. Available: https://www.statista.com/statistics/1236275/mena-apple-music-customer-retention-by-level/
