During a 2023 survey of ad buyers from the United Kingdom, 24 percent of respondents stated they had moved budget from other traditional channels to buy programmatic digital out-of-home ads; 15 percent said they had added new budgets to programmatic DOOH.
Programmatic digital out-of-home (DOOH) advertising budget sources in the United Kingdom (UK) as of October 2023
Characteristic
Share of respondents
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VIOOH. (October 5, 2023). Programmatic digital out-of-home (DOOH) advertising budget sources in the United Kingdom (UK) as of October 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1236144/share-budgets-dooh-uk/
VIOOH. "Programmatic digital out-of-home (DOOH) advertising budget sources in the United Kingdom (UK) as of October 2023." Chart. October 5, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1236144/share-budgets-dooh-uk/
VIOOH. (2023). Programmatic digital out-of-home (DOOH) advertising budget sources in the United Kingdom (UK) as of October 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1236144/share-budgets-dooh-uk/
VIOOH. "Programmatic Digital Out-of-home (Dooh) Advertising Budget Sources in The United Kingdom (Uk) as of October 2023." Statista, Statista Inc., 5 Oct 2023, https://www.statista.com/statistics/1236144/share-budgets-dooh-uk/
VIOOH, Programmatic digital out-of-home (DOOH) advertising budget sources in the United Kingdom (UK) as of October 2023 Statista, https://www.statista.com/statistics/1236144/share-budgets-dooh-uk/ (last visited August 25, 2024)
Programmatic digital out-of-home (DOOH) advertising budget sources in the United Kingdom (UK) as of October 2023 [Graph], VIOOH, October 5, 2023. [Online]. Available: https://www.statista.com/statistics/1236144/share-budgets-dooh-uk/