Consumer trust in DOOH advertising in Great Britain 2020, by age group

Published by Statista Research Department, Jun 4, 2024
According to findings of a survey published in early 2020, 71 percent of respondents aged 35 to 44 in Great Britain said they trusted digital out-of-home advertising just as much as they did traditional media. The same was true for 63 percent of responding 25-35-year olds.

Share of consumers who trust digital out-of-home (DOOH) advertising in Great Britain as of January 2020, by age group

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Release date

January 2020

Region

United Kingdom (Great Britain)

Survey time period

as of January 2020*

Number of respondents

2,000 respondents

Method of interview

Online survey

Supplementary notes

*The source did not provide information on the date of survey, the date used is the publication date.

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Topics

Digital out-of-home advertising in the UKAdvertising in the UKDigital marketing in the UKOut-of-home advertising in the UKInfluencer marketing in the United Kingdom (UK)
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