According to findings of a survey published in early 2020, 71 percent of respondents aged 35 to 44 in Great Britain said they trusted digital out-of-home advertising just as much as they did traditional media. The same was true for 63 percent of responding 25-35-year olds.
Share of consumers who trust digital out-of-home (DOOH) advertising in Great Britain as of January 2020, by age group
Characteristic
Share of respondents
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LBBOnline. (January 29, 2020). Share of consumers who trust digital out-of-home (DOOH) advertising in Great Britain as of January 2020, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1236106/trust-dooh-ads-uk/
LBBOnline. "Share of consumers who trust digital out-of-home (DOOH) advertising in Great Britain as of January 2020, by age group." Chart. January 29, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1236106/trust-dooh-ads-uk/
LBBOnline. (2020). Share of consumers who trust digital out-of-home (DOOH) advertising in Great Britain as of January 2020, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1236106/trust-dooh-ads-uk/
LBBOnline. "Share of Consumers Who Trust Digital Out-of-home (Dooh) Advertising in Great Britain as of January 2020, by Age Group." Statista, Statista Inc., 29 Jan 2020, https://www.statista.com/statistics/1236106/trust-dooh-ads-uk/
LBBOnline, Share of consumers who trust digital out-of-home (DOOH) advertising in Great Britain as of January 2020, by age group Statista, https://www.statista.com/statistics/1236106/trust-dooh-ads-uk/ (last visited August 24, 2024)
Share of consumers who trust digital out-of-home (DOOH) advertising in Great Britain as of January 2020, by age group [Graph], LBBOnline, January 29, 2020. [Online]. Available: https://www.statista.com/statistics/1236106/trust-dooh-ads-uk/