According to findings of a survey published in early 2020, some 30 percent of respondents from Great Britain were interested in viewing live content alongside digital out-of-home advertising. Among the most popular types of content was breaking news, mentioned by 77 percent of survey participants. Weather updates and live transport updates were also common choices, at 72 and 66 percent respectively.
Share of consumers who would be interested in seeing live content on digital out-of-home (DOOH) advertising screens in Great Britain as of January 2020, by content type
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ocean Outdoor. (January 29, 2020). Share of consumers who would be interested in seeing live content on digital out-of-home (DOOH) advertising screens in Great Britain as of January 2020, by content type [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1236095/interest-live-content-type-dooh-screens-uk/
Ocean Outdoor. "Share of consumers who would be interested in seeing live content on digital out-of-home (DOOH) advertising screens in Great Britain as of January 2020, by content type." Chart. January 29, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1236095/interest-live-content-type-dooh-screens-uk/
Ocean Outdoor. (2020). Share of consumers who would be interested in seeing live content on digital out-of-home (DOOH) advertising screens in Great Britain as of January 2020, by content type. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1236095/interest-live-content-type-dooh-screens-uk/
Ocean Outdoor. "Share of Consumers Who Would Be Interested in Seeing Live Content on Digital Out-of-home (Dooh) Advertising Screens in Great Britain as of January 2020, by Content Type." Statista, Statista Inc., 29 Jan 2020, https://www.statista.com/statistics/1236095/interest-live-content-type-dooh-screens-uk/
Ocean Outdoor, Share of consumers who would be interested in seeing live content on digital out-of-home (DOOH) advertising screens in Great Britain as of January 2020, by content type Statista, https://www.statista.com/statistics/1236095/interest-live-content-type-dooh-screens-uk/ (last visited December 21, 2024)
Share of consumers who would be interested in seeing live content on digital out-of-home (DOOH) advertising screens in Great Britain as of January 2020, by content type [Graph], Ocean Outdoor, January 29, 2020. [Online]. Available: https://www.statista.com/statistics/1236095/interest-live-content-type-dooh-screens-uk/
