According to findings of a survey published in early 2020, young consumers in Great Britain were very receptive to seeing live content alongside out-of-home advertising on digital screens. Close to half of responding 18-24-year olds said they would be interested in seeing live content on DOOH screens, compared to 30 percent of the total sample.
Share of consumers who would be interested in seeing live content on digital out-of-home (DOOH) advertising screens in Great Britain as of January 2020, by age group
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Ocean Outdoor. (January 29, 2020). Share of consumers who would be interested in seeing live content on digital out-of-home (DOOH) advertising screens in Great Britain as of January 2020, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1236077/interest-live-content-dooh-screens-uk/
Ocean Outdoor. "Share of consumers who would be interested in seeing live content on digital out-of-home (DOOH) advertising screens in Great Britain as of January 2020, by age group." Chart. January 29, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1236077/interest-live-content-dooh-screens-uk/
Ocean Outdoor. (2020). Share of consumers who would be interested in seeing live content on digital out-of-home (DOOH) advertising screens in Great Britain as of January 2020, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1236077/interest-live-content-dooh-screens-uk/
Ocean Outdoor. "Share of Consumers Who Would Be Interested in Seeing Live Content on Digital Out-of-home (Dooh) Advertising Screens in Great Britain as of January 2020, by Age Group." Statista, Statista Inc., 29 Jan 2020, https://www.statista.com/statistics/1236077/interest-live-content-dooh-screens-uk/
Ocean Outdoor, Share of consumers who would be interested in seeing live content on digital out-of-home (DOOH) advertising screens in Great Britain as of January 2020, by age group Statista, https://www.statista.com/statistics/1236077/interest-live-content-dooh-screens-uk/ (last visited December 22, 2024)
Share of consumers who would be interested in seeing live content on digital out-of-home (DOOH) advertising screens in Great Britain as of January 2020, by age group [Graph], Ocean Outdoor, January 29, 2020. [Online]. Available: https://www.statista.com/statistics/1236077/interest-live-content-dooh-screens-uk/
