In September 2020 a survey was carried out among adults in the United Kingdom, where respondents were asked about their reactions to out-of-home advertising. According to the findings, in total 45 percent of survey participants said they did, in fact, respond to an OOH ad in one way or another. Among Millennials in the UK, this figure stood even higher, at 53 percent.
Share of adults responding to out-of-home advertising in the United Kingdom (UK) as of September 2020, by audience type
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Share of respondents
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WARC. (October 19, 2020). Share of adults responding to out-of-home advertising in the United Kingdom (UK) as of September 2020, by audience type [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1236023/response-ooh-ads-audience-type-uk/
WARC. "Share of adults responding to out-of-home advertising in the United Kingdom (UK) as of September 2020, by audience type." Chart. October 19, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1236023/response-ooh-ads-audience-type-uk/
WARC. (2020). Share of adults responding to out-of-home advertising in the United Kingdom (UK) as of September 2020, by audience type. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1236023/response-ooh-ads-audience-type-uk/
WARC. "Share of Adults Responding to Out-of-home Advertising in The United Kingdom (Uk) as of September 2020, by Audience Type." Statista, Statista Inc., 19 Oct 2020, https://www.statista.com/statistics/1236023/response-ooh-ads-audience-type-uk/
WARC, Share of adults responding to out-of-home advertising in the United Kingdom (UK) as of September 2020, by audience type Statista, https://www.statista.com/statistics/1236023/response-ooh-ads-audience-type-uk/ (last visited August 24, 2024)
Share of adults responding to out-of-home advertising in the United Kingdom (UK) as of September 2020, by audience type [Graph], WARC, October 19, 2020. [Online]. Available: https://www.statista.com/statistics/1236023/response-ooh-ads-audience-type-uk/