In a March 2021 study of the out-of-home advertising market in the United Kingdom it was predicted that along with lifting of restrictions the OOH ad exposure will be gradually rising in the country. The first location to see the biggest change compared to a regular OOH advertising period would be roadside, at 25 percent growth in exposure, followed by small and large formats with 11 and six percent increase, respectively. Given that the country fully reopens by June 2021, the OOH industry will see lift in audience exposure of up to 40 percent.
Growth predictions in out-of-home advertising audience exposure in the United Kingdom (UK) as of March 2021, by location
*Baseline is a nominal period from 2019 and 2020, where there were no weather events, school holidays or national holidays, demonstrating a 'normal' week of OOH exposure.
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Talon Outdoor. (March 22, 2021). Growth predictions in out-of-home advertising audience exposure in the United Kingdom (UK) as of March 2021, by location [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1236019/ooh-exposure-growth-uk/
Talon Outdoor. "Growth predictions in out-of-home advertising audience exposure in the United Kingdom (UK) as of March 2021, by location." Chart. March 22, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1236019/ooh-exposure-growth-uk/
Talon Outdoor. (2021). Growth predictions in out-of-home advertising audience exposure in the United Kingdom (UK) as of March 2021, by location. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1236019/ooh-exposure-growth-uk/
Talon Outdoor. "Growth Predictions in Out-of-home Advertising Audience Exposure in The United Kingdom (Uk) as of March 2021, by Location." Statista, Statista Inc., 22 Mar 2021, https://www.statista.com/statistics/1236019/ooh-exposure-growth-uk/
Talon Outdoor, Growth predictions in out-of-home advertising audience exposure in the United Kingdom (UK) as of March 2021, by location Statista, https://www.statista.com/statistics/1236019/ooh-exposure-growth-uk/ (last visited December 22, 2024)
Growth predictions in out-of-home advertising audience exposure in the United Kingdom (UK) as of March 2021, by location [Graph], Talon Outdoor, March 22, 2021. [Online]. Available: https://www.statista.com/statistics/1236019/ooh-exposure-growth-uk/
