The majority of digital travel advertising spending in the United States and Canada was allocated to social media, according to the results of a survey conducted in October 2019. The second largest share, 19 percent, travel marketers in the region devoted to paid search advertising.
Distribution of digital advertising spending according to travel marketers in the United States and Canada as of October 2019, by channel
* Total survey sample; the source did not provide information on the sample from North America. Question: "Approximately what percentage of your or your travel client's advertising dollars was allocated across the following media in 2019?"
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Sojern. (December 31, 2020). Distribution of digital advertising spending according to travel marketers in the United States and Canada as of October 2019, by channel [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1235951/travel-marketers-digital-ad-spending-share-channel-north-america/
Sojern. "Distribution of digital advertising spending according to travel marketers in the United States and Canada as of October 2019, by channel." Chart. December 31, 2020. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1235951/travel-marketers-digital-ad-spending-share-channel-north-america/
Sojern. (2020). Distribution of digital advertising spending according to travel marketers in the United States and Canada as of October 2019, by channel. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1235951/travel-marketers-digital-ad-spending-share-channel-north-america/
Sojern. "Distribution of Digital Advertising Spending According to Travel Marketers in The United States and Canada as of October 2019, by Channel." Statista, Statista Inc., 31 Dec 2020, https://www.statista.com/statistics/1235951/travel-marketers-digital-ad-spending-share-channel-north-america/
Sojern, Distribution of digital advertising spending according to travel marketers in the United States and Canada as of October 2019, by channel Statista, https://www.statista.com/statistics/1235951/travel-marketers-digital-ad-spending-share-channel-north-america/ (last visited October 02, 2024)
Distribution of digital advertising spending according to travel marketers in the United States and Canada as of October 2019, by channel [Graph], Sojern, December 31, 2020. [Online]. Available: https://www.statista.com/statistics/1235951/travel-marketers-digital-ad-spending-share-channel-north-america/