In an October 2019 survey of travel marketers operating in the United States and Canada, it was found that the majority of advertising expenditures in this sector was devoted to digital media, namely 49 percent. The second largest share, 20 percent, was devoted to print advertising.
Distribution of advertising spending according to travel marketers in the United States and Canada as of October 2019, by medium
*Total survey sample; the source did not provide information on the sample from North America. Question: "Approximately what percentage of your or your travel client's advertising dollars was allocated across the following media in 2019?"
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Sojern. (December 31, 2020). Distribution of advertising spending according to travel marketers in the United States and Canada as of October 2019, by medium [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1235945/travel-marketers-advertising-spending-share-medium-north-america/
Sojern. "Distribution of advertising spending according to travel marketers in the United States and Canada as of October 2019, by medium." Chart. December 31, 2020. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1235945/travel-marketers-advertising-spending-share-medium-north-america/
Sojern. (2020). Distribution of advertising spending according to travel marketers in the United States and Canada as of October 2019, by medium. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1235945/travel-marketers-advertising-spending-share-medium-north-america/
Sojern. "Distribution of Advertising Spending According to Travel Marketers in The United States and Canada as of October 2019, by Medium." Statista, Statista Inc., 31 Dec 2020, https://www.statista.com/statistics/1235945/travel-marketers-advertising-spending-share-medium-north-america/
Sojern, Distribution of advertising spending according to travel marketers in the United States and Canada as of October 2019, by medium Statista, https://www.statista.com/statistics/1235945/travel-marketers-advertising-spending-share-medium-north-america/ (last visited October 02, 2024)
Distribution of advertising spending according to travel marketers in the United States and Canada as of October 2019, by medium [Graph], Sojern, December 31, 2020. [Online]. Available: https://www.statista.com/statistics/1235945/travel-marketers-advertising-spending-share-medium-north-america/
