In a survey conducted in October 2019 among global travel marketers it was found that the majority of advertising expenditures in this sector were devoted to digital media across all segments. TV advertising held the second largest share, with the cruise segment allocating 25 percent of their 2019 budget to this medium, compared to 19 percent spent by OTAs.
Distribution of advertising spending according to travel marketers worldwide as of October 2019, by medium and segment
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Sojern. (December 31, 2020). Distribution of advertising spending according to travel marketers worldwide as of October 2019, by medium and segment [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1235936/travel-marketers-advertising-spending-share-segment-worldwide/
Sojern. "Distribution of advertising spending according to travel marketers worldwide as of October 2019, by medium and segment." Chart. December 31, 2020. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1235936/travel-marketers-advertising-spending-share-segment-worldwide/
Sojern. (2020). Distribution of advertising spending according to travel marketers worldwide as of October 2019, by medium and segment. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1235936/travel-marketers-advertising-spending-share-segment-worldwide/
Sojern. "Distribution of Advertising Spending According to Travel Marketers Worldwide as of October 2019, by Medium and Segment." Statista, Statista Inc., 31 Dec 2020, https://www.statista.com/statistics/1235936/travel-marketers-advertising-spending-share-segment-worldwide/
Sojern, Distribution of advertising spending according to travel marketers worldwide as of October 2019, by medium and segment Statista, https://www.statista.com/statistics/1235936/travel-marketers-advertising-spending-share-segment-worldwide/ (last visited November 22, 2024)
Distribution of advertising spending according to travel marketers worldwide as of October 2019, by medium and segment [Graph], Sojern, December 31, 2020. [Online]. Available: https://www.statista.com/statistics/1235936/travel-marketers-advertising-spending-share-segment-worldwide/
