During a survey conducted in October 2019 among global travel marketers it was found that the majority of advertising expenditures in this sector was devoted to digital media across all regions. Print held the second largest share, however, in Latin America the figure stood at only 16 percent, compared to 23 percent in Asia Pacific.
Distribution of advertising spending according to travel marketers worldwide as of October 2019, by medium and region
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Sojern. (December 31, 2020). Distribution of advertising spending according to travel marketers worldwide as of October 2019, by medium and region [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1235926/travel-marketers-advertising-spending-share-region-worldwide/
Sojern. "Distribution of advertising spending according to travel marketers worldwide as of October 2019, by medium and region." Chart. December 31, 2020. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1235926/travel-marketers-advertising-spending-share-region-worldwide/
Sojern. (2020). Distribution of advertising spending according to travel marketers worldwide as of October 2019, by medium and region. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1235926/travel-marketers-advertising-spending-share-region-worldwide/
Sojern. "Distribution of Advertising Spending According to Travel Marketers Worldwide as of October 2019, by Medium and Region." Statista, Statista Inc., 31 Dec 2020, https://www.statista.com/statistics/1235926/travel-marketers-advertising-spending-share-region-worldwide/
Sojern, Distribution of advertising spending according to travel marketers worldwide as of October 2019, by medium and region Statista, https://www.statista.com/statistics/1235926/travel-marketers-advertising-spending-share-region-worldwide/ (last visited November 22, 2024)
Distribution of advertising spending according to travel marketers worldwide as of October 2019, by medium and region [Graph], Sojern, December 31, 2020. [Online]. Available: https://www.statista.com/statistics/1235926/travel-marketers-advertising-spending-share-region-worldwide/
