According to a survey conducted in the United States in 2020, about one-third of Gen Z consumers shopped for beauty products online at least a month, making them the leading consumer group for online beauty purchases across all generations. Only around one-fifth of those in the older generation groups, that is to say boomers and seniors stated to having purchased beauty products online at least monthly, at 21 and 15 percent, respectively.
Frequency of beauty purchasing online among shoppers in the United States at a minimum of once a month in 2020, by generation
The source adds the following information regarding the survey: "All respondents were screened with the question 'How often do you purchase beauty products online?' and those who don’t buy beauty products online at all did not participate.
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Tinuiti. (April 30, 2020). Frequency of beauty purchasing online among shoppers in the United States at a minimum of once a month in 2020, by generation [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1235705/monthly-beauty-purchase-frequency-by-generation-us/
Tinuiti. "Frequency of beauty purchasing online among shoppers in the United States at a minimum of once a month in 2020, by generation." Chart. April 30, 2020. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1235705/monthly-beauty-purchase-frequency-by-generation-us/
Tinuiti. (2020). Frequency of beauty purchasing online among shoppers in the United States at a minimum of once a month in 2020, by generation. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1235705/monthly-beauty-purchase-frequency-by-generation-us/
Tinuiti. "Frequency of Beauty Purchasing Online among Shoppers in The United States at a Minimum of Once a Month in 2020, by Generation." Statista, Statista Inc., 30 Apr 2020, https://www.statista.com/statistics/1235705/monthly-beauty-purchase-frequency-by-generation-us/
Tinuiti, Frequency of beauty purchasing online among shoppers in the United States at a minimum of once a month in 2020, by generation Statista, https://www.statista.com/statistics/1235705/monthly-beauty-purchase-frequency-by-generation-us/ (last visited December 26, 2024)
Frequency of beauty purchasing online among shoppers in the United States at a minimum of once a month in 2020, by generation [Graph], Tinuiti, April 30, 2020. [Online]. Available: https://www.statista.com/statistics/1235705/monthly-beauty-purchase-frequency-by-generation-us/
