In the first quarter of 2020 the healthcare category advertising accounted for 10.6 percent of the total ad spending worldwide in the measured period. Media and publishing ranked second at that time, holding an 8.94-percent share of total advertising spending.
Leading advertising categories worldwide in 1st quarter 2020, by ad spend share
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Ad spend share
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Markets measured: Australia, Belgium, France, Germany, Indonesia, Ireland, Italy, Luxembourg, Malaysia, Netherlands, New Zealand, Norway, Philippines, Portugal, Puerto Rico, Singapore, South Africa, Spain, Thailand, UK, U.S.
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Nielsen. (May 5, 2020). Leading advertising categories worldwide in 1st quarter 2020, by ad spend share [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1235653/leading-ad-categories-world-by-spending/
Nielsen. "Leading advertising categories worldwide in 1st quarter 2020, by ad spend share." Chart. May 5, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1235653/leading-ad-categories-world-by-spending/
Nielsen. (2020). Leading advertising categories worldwide in 1st quarter 2020, by ad spend share. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1235653/leading-ad-categories-world-by-spending/
Nielsen. "Leading Advertising Categories Worldwide in 1st Quarter 2020, by Ad Spend Share." Statista, Statista Inc., 5 May 2020, https://www.statista.com/statistics/1235653/leading-ad-categories-world-by-spending/
Nielsen, Leading advertising categories worldwide in 1st quarter 2020, by ad spend share Statista, https://www.statista.com/statistics/1235653/leading-ad-categories-world-by-spending/ (last visited July 22, 2024)
Leading advertising categories worldwide in 1st quarter 2020, by ad spend share [Graph], Nielsen, May 5, 2020. [Online]. Available: https://www.statista.com/statistics/1235653/leading-ad-categories-world-by-spending/