Influence of ads on SMB manager audio content consumption in Europe 2021

Published by
Michele Majidi,
May 4, 2023
During a 2021 survey, 40 percent of responding small and medium business managers from Germany said they had already stopped listening to audio content due to advertising; in Spain, the share stood at 15 percent.

Share of SMB managers in selected countries in Europe who stopped listening to audio content due to advertising as of April 2021

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Release date

April 2021

Region

Europe

Survey time period

as of April 2021

Number of respondents

500 respondents

Special properties

among CEOs, managers, and team leaders of small and medium businesses (SMBs)

Supplementary notes

Original question: "Has advertising stopped you from listening to audio content?"

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Statistics on " Podcasts in the United Kingdom (UK) "

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Podcast industry overview

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Digital audio advertising

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Topics

Audio advertising in the U.S.Online radio in the United StatesDigital advertising formats in the U.S.Radio industry in EuropeProgrammatic advertising in the United States
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