In 2020, advertising spending of the global beauty products and personal luxury category was focused on television ads, with more than 42 percent of ad budgets devoted to this medium. Magazines accounted for 18.3 percent of ad expenditures of the beauty category.
Share of advertising spending of the beauty and personal luxury category worldwide in 2020, by medium
Subcategories included in the beauty and personal luxury are: cosmetics, fragrances, hair care and skin care. Data measured in 11 markets: Australia, Canada, France, Germany, India, Italy, Russia, Spain, Switzerland, the UK, and the U.S.
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Various sources (Social Samosa). (February 8, 2021). Share of advertising spending of the beauty and personal luxury category worldwide in 2020, by medium [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1235608/beauty-ad-spend-medium-world/
Various sources (Social Samosa). "Share of advertising spending of the beauty and personal luxury category worldwide in 2020, by medium." Chart. February 8, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1235608/beauty-ad-spend-medium-world/
Various sources (Social Samosa). (2021). Share of advertising spending of the beauty and personal luxury category worldwide in 2020, by medium. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1235608/beauty-ad-spend-medium-world/
Various sources (Social Samosa). "Share of Advertising Spending of The Beauty and Personal Luxury Category Worldwide in 2020, by Medium." Statista, Statista Inc., 8 Feb 2021, https://www.statista.com/statistics/1235608/beauty-ad-spend-medium-world/
Various sources (Social Samosa), Share of advertising spending of the beauty and personal luxury category worldwide in 2020, by medium Statista, https://www.statista.com/statistics/1235608/beauty-ad-spend-medium-world/ (last visited November 21, 2024)
Share of advertising spending of the beauty and personal luxury category worldwide in 2020, by medium [Graph], Various sources (Social Samosa), February 8, 2021. [Online]. Available: https://www.statista.com/statistics/1235608/beauty-ad-spend-medium-world/
