During a 2021 survey, 36 percent of responding small and medium businesses managers from Germany said they had already bought something from a brand that was recommended or advertised on a podcast; another 51.8 percent stated they could imagine themselves doing so. In Spain, the shares stood at 37.7 and 54.4 percent, respectively.
Share of SMB managers who would make a purchase from brands advertised in podcasts in selected countries in Europe as of April 2021
Characteristic
Yes, I've already done it
Yes, I can imagine myself doing so
No, rather not
I don't know
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Sortlist. (April 12, 2021). Share of SMB managers who would make a purchase from brands advertised in podcasts in selected countries in Europe as of April 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1235606/podcast-advertising-effectiveness-europe/
Sortlist. "Share of SMB managers who would make a purchase from brands advertised in podcasts in selected countries in Europe as of April 2021." Chart. April 12, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1235606/podcast-advertising-effectiveness-europe/
Sortlist. (2021). Share of SMB managers who would make a purchase from brands advertised in podcasts in selected countries in Europe as of April 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1235606/podcast-advertising-effectiveness-europe/
Sortlist. "Share of Smb Managers Who Would Make a Purchase from Brands Advertised in Podcasts in Selected Countries in Europe as of April 2021." Statista, Statista Inc., 12 Apr 2021, https://www.statista.com/statistics/1235606/podcast-advertising-effectiveness-europe/
Sortlist, Share of SMB managers who would make a purchase from brands advertised in podcasts in selected countries in Europe as of April 2021 Statista, https://www.statista.com/statistics/1235606/podcast-advertising-effectiveness-europe/ (last visited July 22, 2024)
Share of SMB managers who would make a purchase from brands advertised in podcasts in selected countries in Europe as of April 2021 [Graph], Sortlist, April 12, 2021. [Online]. Available: https://www.statista.com/statistics/1235606/podcast-advertising-effectiveness-europe/
