Podcast advertising effectiveness among SMB managers in Europe 2021, by country

Share of SMB managers who would make a purchase from brands advertised in podcasts in selected countries in Europe as of April 2021

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Release date

April 2021

Region

Europe

Survey time period

as of April 2021

Number of respondents

500 respondents

Special properties

among CEOs, managers, and team leaders of small and medium businesses (SMBs)

Supplementary notes

Original question: "Would you buy from a brand that was recommended or advertised on a podcast?"

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Statistics on " Podcasts in the United Kingdom (UK) "

Other statistics that may interest you Podcasts in the United Kingdom (UK)

Podcast industry overview

8

Listener behavior

7

Listener demographics

7

Digital audio advertising

5

Further related statistics

2
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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