In 2020, according to respondents surveyed, data masters typically leverage a variety of external data sources to enhance their insights. The most popular external data sources for data masters being publicly available competitor data, open data, and proprietary datasets from data aggregators, with 98, 97, and 92 percent, respectively.
External data sources organizations typically leverage worldwide in 2020
technology executives (n=500), technology data masters (n=87), technology others (n=413)
Supplementary notes
* Data masters are what the source considers high-performing data-powered organizations who focus on data activation, data enabling, and data advantage.
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Capgemini. (November 19, 2020). External data sources organizations typically leverage worldwide in 2020 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1235514/worldwide-popular-external-data-sources-companies/
Capgemini. "External data sources organizations typically leverage worldwide in 2020." Chart. November 19, 2020. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1235514/worldwide-popular-external-data-sources-companies/
Capgemini. (2020). External data sources organizations typically leverage worldwide in 2020. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1235514/worldwide-popular-external-data-sources-companies/
Capgemini. "External Data Sources Organizations Typically Leverage Worldwide in 2020." Statista, Statista Inc., 19 Nov 2020, https://www.statista.com/statistics/1235514/worldwide-popular-external-data-sources-companies/
Capgemini, External data sources organizations typically leverage worldwide in 2020 Statista, https://www.statista.com/statistics/1235514/worldwide-popular-external-data-sources-companies/ (last visited December 18, 2024)
External data sources organizations typically leverage worldwide in 2020 [Graph], Capgemini, November 19, 2020. [Online]. Available: https://www.statista.com/statistics/1235514/worldwide-popular-external-data-sources-companies/
