COVID-19 impact on mobile phone purchase reasons by affluent groups in India 2020

Published by A. Minhas, Mar 17, 2022
In September 2020, 50 percent of affluent income groups made a decision to purchase a new mobile phone for functionality reasons in India. More than 30 percent desired an upgrade through buying a new mobile phone. Spontaneous purchases approximately halved after the first coronavirus wave. Experimental purchases, in contrast, increased their share by around three percent.

Reasons for affluent income groups purchasing a mobile phone before and during the coronavirus (COVID-19) pandemic in India in 2020

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Release date

February 2021

Region

India

Survey time period

September 2020

Number of respondents

N=1,200 respondents

Special properties

data only on urban consumers

Supplementary notes

Upgradation refers to the requirement for better features

Classification according to the annual average household income as follows:
affluent: 1-2 million Indian rupees

One Indian rupee is equal to 0.011 euros and 0.014 U.S. dollars as of January 2021.

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