YoY growth of online beauty sales by promotion publishers in the United Kingdom 2020

Published by
L. Yltävä,
Aug 15, 2023
According to data from the United Kingdom (UK), promotional publishers drove a surge in sales growth in beauty sales during the pandemic year of 2020. E-mail sales had the highest growth at 155 percent followed by SEM promotion sales at 143 percent. Media brokers and comparison sites had similar growth at 114 and 100 percent, respectively. Retargeting display publishing faced the lowest development by a minus 2 percent in.

Year-on-year sales growth of online beauty sales in the United Kingdom (UK) in 2020, by promotional channel

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Source

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Release date

November 2020

Region

United Kingdom

Survey time period

January to September 2020

Special properties

Awin UK network*

Supplementary notes

* Figures refer to data collected from the source's UK network of 480 beauty advertisers.

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