Preferred online purchasing channels among consumers in Taiwan 2020

Published by
Yihan Ma,
Dec 20, 2024
According to surveys among consumers in Taiwan, an average of 70 percent of respondents shopped on e-commerce websites recently in 2020, up from 67 percent in 2019. In comparison, 35 percent of consumers used online food delivery services in the past month.

Leading online shopping channels used by Taiwanese consumers in 2020

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Release date

May 2021

Region

Taiwan

Survey time period

2020

Number of respondents

9,933 respondents

Age group

18-70 years

Special properties

among Happy Go members who shopped in the past month

Method of interview

Online survey

Supplementary notes

Original question: In which online retail channels have you shopped in the past month?

In 2020, the survey was conducted among 600-800 respondents each month. The total number of samples in the last twelve months was 9,933.

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