In the first quarter of 2024, 94.7 percent of North American luxury shoppers aged between 18 and 39 had used computers and laptops for their online luxury purchases in the past 12 months, marking an all-time high and a significant increase from previous quarters. The use of online channels via computers and laptops was also prevalent among affluent consumers aged over 40, with 80 percent of them using these channels for their purchases.
Share of affluent consumers purchasing luxury brands and services via computers and laptops in North America from 3rd quarter 2018 to 1st quarter 2024, by age group
Characteristic
18 - 39
40+
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Altiant. (April 1, 2024). Share of affluent consumers purchasing luxury brands and services via computers and laptops in North America from 3rd quarter 2018 to 1st quarter 2024, by age group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1235162/online-luxury-shopping-via-pc-and-laptop-by-age-us/
Altiant. "Share of affluent consumers purchasing luxury brands and services via computers and laptops in North America from 3rd quarter 2018 to 1st quarter 2024, by age group." Chart. April 1, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1235162/online-luxury-shopping-via-pc-and-laptop-by-age-us/
Altiant. (2024). Share of affluent consumers purchasing luxury brands and services via computers and laptops in North America from 3rd quarter 2018 to 1st quarter 2024, by age group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1235162/online-luxury-shopping-via-pc-and-laptop-by-age-us/
Altiant. "Share of Affluent Consumers Purchasing Luxury Brands and Services via Computers and Laptops in North America from 3rd Quarter 2018 to 1st Quarter 2024, by Age Group." Statista, Statista Inc., 1 Apr 2024, https://www.statista.com/statistics/1235162/online-luxury-shopping-via-pc-and-laptop-by-age-us/
Altiant, Share of affluent consumers purchasing luxury brands and services via computers and laptops in North America from 3rd quarter 2018 to 1st quarter 2024, by age group Statista, https://www.statista.com/statistics/1235162/online-luxury-shopping-via-pc-and-laptop-by-age-us/ (last visited July 22, 2024)
Share of affluent consumers purchasing luxury brands and services via computers and laptops in North America from 3rd quarter 2018 to 1st quarter 2024, by age group [Graph], Altiant, April 1, 2024. [Online]. Available: https://www.statista.com/statistics/1235162/online-luxury-shopping-via-pc-and-laptop-by-age-us/