Online luxury shopping on computers in North America 2020-2024, by age

Published by
Tugba Sabanoglu,
Oct 1, 2024

In the second quarter of 2024, 86.2 percent of North American luxury shoppers aged between 18 and 39 had used computers and laptops for their online luxury purchases in the past 12 months. Online luxury shopping in computers and laptops was also prevalent among affluent consumers aged over 40, with 77.6 percent of them using these channels for their purchases. 

Share of affluent consumers purchasing luxury brands and services via computers and laptops in North America from 1st quarter 2020 to 2nd quarter 2024, by age group

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Release date

July 2024

Region

United States

Survey time period

Q1 2020 to Q2 2024

Age group

18 years and older

Special properties

Affluent and High Net Worth Individuals

Supplementary notes

This question was phrased by the source as follows: "Within the past 12 months, how have you purchased luxury brands or services?"


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