Quarterly online luxury shopping via computers in Europe 2018-2024, by age
In the first quarter of 2024, around 73 percent of affluent consumers in Europe aged between 18-39 and roughly 60 percent of those aged 40+ had used computers and laptops when purchasing luxury brands and services in the past year. According to the results of the survey, the use of online channels via computers and laptops has increased across both age groups since the start of the coronavirus pandemic.