Online luxury shopping via mobiles and tablets in Europe 2024, by age

Published by
Tugba Sabanoglu,
May 26, 2024

Six in 10 affluent consumers in Europe aged between 18-39 had used mobile devices for their purchases of luxury brands and services in the past year, according to a survey conducted in the first quarter of 2024. For those over the age of 40, this share was significantly lower at about 31 percent. Tablets were less frequently used for online luxury purchases.

Share of affluent consumers purchasing luxury brands and services via mobile devices and tablets in Europe in 1st quarter 2024, by age group

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Release date

April 2024

Region

Europe

Survey time period

Q1 2024

Number of respondents

184*

Age group

18 years and older

Special properties

Affluent and High Net Worth Individuals

Supplementary notes

This question was phrased by the source as follows: "Within the past 12 months, how have you purchased luxury brands or services?"

*Survey included consumers in France, Germany, Switzerland, Italy, and the United Kingdom. 

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