Top luxury purchase channels in Europe 2023

Published by
Tugba Sabanoglu,
Nov 6, 2023
In 2023, most European luxury shoppers preferred physical stores (branded stores, department stores, duty-free, etc.) and computers for their luxury purchases. In comparison, around 38 percent of consumers opted to buy luxury goods via mobile devices, and only 11 percent of those surveyed said they preferred to purchase via tablets.

Leading purchase channels for luxury goods in Europe in 2023

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Release date

August 2023

Region

Europe

Survey time period

March 2023

Number of respondents

3,210 respondents

Age group

16-83 years

Special properties

channels consumers have purchased luxury items in the last 12 months

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Statistics on " Online personal luxury goods market "

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Overview

4

Marketplaces for luxury goods

6

E-commerce sales of leading luxury brands

6

Spotlight: China

7

Luxury consumers

6

Luxury brands online and on social media

7

Further related statistics

17

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Statistics

Topics

Luxury e-commerce in EuropeGlobal personal luxury goods industryMoët Hennessy Louis Vuitton (LVMH Group)PradaE-commerce returns in Europe
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per month, billed annually 1
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