Shopping channel preference for online luxury purchases in Asia Q1 2022- Q3 2023

Published by S. Ganbold, Nov 14, 2023
In the third quarter of 2023, 47.3 percent of online shoppers in Asia made their purchases on their computers, whereas 51.5 percent preferred mobile devices. In comparison, nearly 8 in 10 affluent shoppers still purchased luxury goods and services in physical stores.

Shopping channel preference for online luxury brand and service purchases in Asia from 1st quarter of 2022 to the 3rd quarter of 2023

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Release date

October 2023

Region

Asia

Survey time period

Q1 2022 to Q3 2023

Number of respondents

3,392 respondents

Age group

18 years and older

Special properties

affluent and high net worth individuals from China, Hong Kong, Japan, and Singapore

Supplementary notes

* Online via mobile/tablet includes only mobile.

This question was phrased by the source as follows: "Within the past 12 months, how have you purchased luxury brands or services?"

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Market size

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Segments

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Infrastructure

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Alternative e-commerce

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E-commerce in the Asia-Pacific regionE-commerce worldwideE-Commerce in ChinaE-commerce in VietnamE-commerce in the Philippines
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