In a survey about audio advertising conducted in Australia in 2020, it was found that 47 percent of respondents reported they they sometimes changed creative to fit particular audio environment. That same year, one percent of respondents said they did not run this type of campaign.
Frequency of changing creative to fit particular audio environment amongst media agencies in Australia 2020
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Original question: When running campaigns across different Broadcast and Digital Audio ad options (e.g. Broadcast & podcasts or broadcast & Streaming), how
often does the creative change to suit the different audio environments?
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IAB Australia. (March 15, 2021). Frequency of changing creative to fit particular audio environment amongst media agencies in Australia 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1234902/australia-audio-ad-creative-change-frequency/
IAB Australia. "Frequency of changing creative to fit particular audio environment amongst media agencies in Australia 2020 ." Chart. March 15, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1234902/australia-audio-ad-creative-change-frequency/
IAB Australia. (2021). Frequency of changing creative to fit particular audio environment amongst media agencies in Australia 2020 . Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1234902/australia-audio-ad-creative-change-frequency/
IAB Australia. "Frequency of Changing Creative to Fit Particular Audio Environment amongst Media Agencies in Australia 2020 ." Statista, Statista Inc., 15 Mar 2021, https://www.statista.com/statistics/1234902/australia-audio-ad-creative-change-frequency/
IAB Australia, Frequency of changing creative to fit particular audio environment amongst media agencies in Australia 2020 Statista, https://www.statista.com/statistics/1234902/australia-audio-ad-creative-change-frequency/ (last visited July 22, 2024)
Frequency of changing creative to fit particular audio environment amongst media agencies in Australia 2020 [Graph], IAB Australia, March 15, 2021. [Online]. Available: https://www.statista.com/statistics/1234902/australia-audio-ad-creative-change-frequency/
