In a survey about audio advertising conducted in Australia in 2020, it was found that 35 percent of respondents reported they were not considering using voice marketing strategies for advertising. That same year, seven percent of respondents said they considered and have already used voice marketing strategies.
Voice marketing strategy consideration amongst media agencies in Australia 2020
Characteristic
Yes we have already done so
Yes we are looking to do so
No
Unsure
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Original question: Is your organization looking at voice marketing strategies (e.g. search voice strategies / smart speaker skills) for any clients or brands?
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IAB Australia. (March 15, 2021). Voice marketing strategy consideration amongst media agencies in Australia 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1234900/australia-voice-marketing-strategies/
IAB Australia. "Voice marketing strategy consideration amongst media agencies in Australia 2020 ." Chart. March 15, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1234900/australia-voice-marketing-strategies/
IAB Australia. (2021). Voice marketing strategy consideration amongst media agencies in Australia 2020 . Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1234900/australia-voice-marketing-strategies/
IAB Australia. "Voice Marketing Strategy Consideration amongst Media Agencies in Australia 2020 ." Statista, Statista Inc., 15 Mar 2021, https://www.statista.com/statistics/1234900/australia-voice-marketing-strategies/
IAB Australia, Voice marketing strategy consideration amongst media agencies in Australia 2020 Statista, https://www.statista.com/statistics/1234900/australia-voice-marketing-strategies/ (last visited July 22, 2024)
Voice marketing strategy consideration amongst media agencies in Australia 2020 [Graph], IAB Australia, March 15, 2021. [Online]. Available: https://www.statista.com/statistics/1234900/australia-voice-marketing-strategies/
