In a survey about audio advertising conducted in Australia in 2020, it was found that 35 percent of respondents reported they were not considering using voice marketing strategies for advertising. That same year, seven percent of respondents said they considered and have already used voice marketing strategies.
Voice marketing strategy consideration amongst media agencies in Australia 2020
Original question: Is your organization looking at voice marketing strategies (e.g. search voice strategies / smart speaker skills) for any clients or brands?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Australia. (March 15, 2021). Voice marketing strategy consideration amongst media agencies in Australia 2020 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1234900/australia-voice-marketing-strategies/
IAB Australia. "Voice marketing strategy consideration amongst media agencies in Australia 2020 ." Chart. March 15, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1234900/australia-voice-marketing-strategies/
IAB Australia. (2021). Voice marketing strategy consideration amongst media agencies in Australia 2020 . Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1234900/australia-voice-marketing-strategies/
IAB Australia. "Voice Marketing Strategy Consideration amongst Media Agencies in Australia 2020 ." Statista, Statista Inc., 15 Mar 2021, https://www.statista.com/statistics/1234900/australia-voice-marketing-strategies/
IAB Australia, Voice marketing strategy consideration amongst media agencies in Australia 2020 Statista, https://www.statista.com/statistics/1234900/australia-voice-marketing-strategies/ (last visited December 23, 2024)
Voice marketing strategy consideration amongst media agencies in Australia 2020 [Graph], IAB Australia, March 15, 2021. [Online]. Available: https://www.statista.com/statistics/1234900/australia-voice-marketing-strategies/
