In a survey about audio advertising conducted in Australia in 2020, it was found that 47 percent of respondents reported news content was the most used podcast genre. The next most popular podcast genre used according to the survey was society or culture content at 46 percent of respondents reporting so.
Podcast content genres used in last 12 months in Australia 2020 by type
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Australia. (March 15, 2021). Podcast content genres used in last 12 months in Australia 2020 by type [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1234897/australia-podcast-content-genres-used-by-type/
IAB Australia. "Podcast content genres used in last 12 months in Australia 2020 by type." Chart. March 15, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1234897/australia-podcast-content-genres-used-by-type/
IAB Australia. (2021). Podcast content genres used in last 12 months in Australia 2020 by type. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1234897/australia-podcast-content-genres-used-by-type/
IAB Australia. "Podcast Content Genres Used in Last 12 Months in Australia 2020 by Type." Statista, Statista Inc., 15 Mar 2021, https://www.statista.com/statistics/1234897/australia-podcast-content-genres-used-by-type/
IAB Australia, Podcast content genres used in last 12 months in Australia 2020 by type Statista, https://www.statista.com/statistics/1234897/australia-podcast-content-genres-used-by-type/ (last visited December 22, 2024)
Podcast content genres used in last 12 months in Australia 2020 by type [Graph], IAB Australia, March 15, 2021. [Online]. Available: https://www.statista.com/statistics/1234897/australia-podcast-content-genres-used-by-type/