Podcast content genres used Australia 2020 by type

Published by
Christopher Hughes,
Dec 9, 2022
In a survey about audio advertising conducted in Australia in 2020, it was found that 47 percent of respondents reported news content was the most used podcast genre. The next most popular podcast genre used according to the survey was society or culture content at 46 percent of respondents reporting so.

Podcast content genres used in last 12 months in Australia 2020 by type

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Release date

March 2021

Region

Australia

Survey time period

December 2020 and January 2021

Number of respondents

222 respondents

Method of interview

Questionnaire

Supplementary notes

Original question: Which of the following creative formats have you used/or plan to use for audio advertising on Podcasts?

Media agency count; 2020=112

Citation formats
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