In a survey about audio advertising conducted in Australia in 2020, it was found that 47 percent of respondents reported news content was the most used podcast genre. The next most popular podcast genre used according to the survey was society or culture content at 46 percent of respondents reporting so.
Podcast content genres used in last 12 months in Australia 2020 by type
Characteristic
Share of respondents
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IAB Australia. (March 15, 2021). Podcast content genres used in last 12 months in Australia 2020 by type [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1234897/australia-podcast-content-genres-used-by-type/
IAB Australia. "Podcast content genres used in last 12 months in Australia 2020 by type." Chart. March 15, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1234897/australia-podcast-content-genres-used-by-type/
IAB Australia. (2021). Podcast content genres used in last 12 months in Australia 2020 by type. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1234897/australia-podcast-content-genres-used-by-type/
IAB Australia. "Podcast Content Genres Used in Last 12 Months in Australia 2020 by Type." Statista, Statista Inc., 15 Mar 2021, https://www.statista.com/statistics/1234897/australia-podcast-content-genres-used-by-type/
IAB Australia, Podcast content genres used in last 12 months in Australia 2020 by type Statista, https://www.statista.com/statistics/1234897/australia-podcast-content-genres-used-by-type/ (last visited August 24, 2024)
Podcast content genres used in last 12 months in Australia 2020 by type [Graph], IAB Australia, March 15, 2021. [Online]. Available: https://www.statista.com/statistics/1234897/australia-podcast-content-genres-used-by-type/