Impact of Amazon Prime delivery on Millennials' purchases in the U.S. 2020

Published by Daniela Coppola, Jul 11, 2023
A survey from 2020 investigated the impact of Amazon Prime delivery services on shopping habits of the Millennials in the United States. 63 percent of consumers were more likely to increase their total order in case of one-day delivery through Amazon Prime subscription, and almost the same percentage was reported in case of same-day delivery. The survey results showed that the one-day delivery service offered to Amazon Prime subscribers had no significant impact for 35 percent of Millennial consumers.

How have Amazon Prime delivery services impacted how much you purchase from Amazon?

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Release date

2021

Region

United States

Survey time period

Q4 2020

Number of respondents

227*

Supplementary notes

*respondents from all generations answering the survey.
This question was phrased by the source as follows: "How has the availability of the Amazon Prime One-Day Delivery and Same-Day Delivery service(s) impacted how much you purchase from Amazon?"

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