During the second quarter of 2020, Netflix gained 10.1 million subscribers. In the Western European countries, the amount of the OTT (over-the-top) video service users is high. Norway, the United Kingdom, and Sweden present the greatest percentage of Netflix users, with more than 85 percent of individuals watching content from the SVoD service at least once per month as of 2020. The countries on the bottom of the list are Finland, Spain, and Italy, showing penetration rates between 65 and 70.
Ranking of countries in Western Europe with the highest Nextflix penetration rate in 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MarketingDirecto.com. (October 3, 2020). Ranking of countries in Western Europe with the highest Nextflix penetration rate in 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1234751/ranking-netflix-penetration-western-europe-countries/
MarketingDirecto.com. "Ranking of countries in Western Europe with the highest Nextflix penetration rate in 2020." Chart. October 3, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1234751/ranking-netflix-penetration-western-europe-countries/
MarketingDirecto.com. (2020). Ranking of countries in Western Europe with the highest Nextflix penetration rate in 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1234751/ranking-netflix-penetration-western-europe-countries/
MarketingDirecto.com. "Ranking of Countries in Western Europe with The Highest Nextflix Penetration Rate in 2020." Statista, Statista Inc., 3 Oct 2020, https://www.statista.com/statistics/1234751/ranking-netflix-penetration-western-europe-countries/
MarketingDirecto.com, Ranking of countries in Western Europe with the highest Nextflix penetration rate in 2020 Statista, https://www.statista.com/statistics/1234751/ranking-netflix-penetration-western-europe-countries/ (last visited December 22, 2024)
Ranking of countries in Western Europe with the highest Nextflix penetration rate in 2020 [Graph], MarketingDirecto.com, October 3, 2020. [Online]. Available: https://www.statista.com/statistics/1234751/ranking-netflix-penetration-western-europe-countries/