During a 2021 survey carried out among video marketers from the United States, 61 percent of respondents rated connected TV (CTV) highly on offering "premium/high quality content"; 60 percent on offering "premium/high quality content." Another 46 percent cited targeting as a key benefit of CTV.
Benefits of connected TV (CTV) advertising according to video marketers in the United States as of April 2021
Characteristic
Share of respondents
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marketer and agency executives who have decision-making responsibilities for video advertising, spending a minimum of one million U.S. dollars in 10 key industry verticals
Method of interview
Online survey
Supplementary notes
Original question: "Please rate how well each media type delivers on the following. What are the main benefits, if any, of connected TV advertising?"
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IAB (U.S.). (May 4, 2021). Benefits of connected TV (CTV) advertising according to video marketers in the United States as of April 2021 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1234728/benefits-ctv-advertising-usa/
IAB (U.S.). "Benefits of connected TV (CTV) advertising according to video marketers in the United States as of April 2021." Chart. May 4, 2021. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1234728/benefits-ctv-advertising-usa/
IAB (U.S.). (2021). Benefits of connected TV (CTV) advertising according to video marketers in the United States as of April 2021. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1234728/benefits-ctv-advertising-usa/
IAB (U.S.). "Benefits of Connected Tv (Ctv) Advertising According to Video Marketers in The United States as of April 2021." Statista, Statista Inc., 4 May 2021, https://www.statista.com/statistics/1234728/benefits-ctv-advertising-usa/
IAB (U.S.), Benefits of connected TV (CTV) advertising according to video marketers in the United States as of April 2021 Statista, https://www.statista.com/statistics/1234728/benefits-ctv-advertising-usa/ (last visited July 27, 2024)
Benefits of connected TV (CTV) advertising according to video marketers in the United States as of April 2021 [Graph], IAB (U.S.), May 4, 2021. [Online]. Available: https://www.statista.com/statistics/1234728/benefits-ctv-advertising-usa/