In a survey about audio advertising conducted in Australia in 2020, it was found that 65 percent of respondents reported they used radio spots podcast format in the past. Meanwhile, that same year, 28 percent of respondents reported they had used bespoke branded 'podcast' or branded podcast creative formats previously.
Podcast creative formats used by media buyers with experience using podcasts in Australia 2020
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Share of respondents
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IAB Australia. (March 15, 2021). Podcast creative formats used by media buyers with experience using podcasts in Australia 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1234702/australia-podcast-creative-formats-used-by-media-buyers/
IAB Australia. "Podcast creative formats used by media buyers with experience using podcasts in Australia 2020 ." Chart. March 15, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1234702/australia-podcast-creative-formats-used-by-media-buyers/
IAB Australia. (2021). Podcast creative formats used by media buyers with experience using podcasts in Australia 2020 . Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1234702/australia-podcast-creative-formats-used-by-media-buyers/
IAB Australia. "Podcast Creative Formats Used by Media Buyers with Experience Using Podcasts in Australia 2020 ." Statista, Statista Inc., 15 Mar 2021, https://www.statista.com/statistics/1234702/australia-podcast-creative-formats-used-by-media-buyers/
IAB Australia, Podcast creative formats used by media buyers with experience using podcasts in Australia 2020 Statista, https://www.statista.com/statistics/1234702/australia-podcast-creative-formats-used-by-media-buyers/ (last visited July 22, 2024)
Podcast creative formats used by media buyers with experience using podcasts in Australia 2020 [Graph], IAB Australia, March 15, 2021. [Online]. Available: https://www.statista.com/statistics/1234702/australia-podcast-creative-formats-used-by-media-buyers/