Podcast creative formats used by media Australia 2020

Published by
Christopher Hughes,
Apr 26, 2022
In a survey about audio advertising conducted in Australia in 2020, it was found that 65 percent of respondents reported they used radio spots podcast format in the past. Meanwhile, that same year, 28 percent of respondents reported they had used bespoke branded 'podcast' or branded podcast creative formats previously.

Podcast creative formats used by media buyers with experience using podcasts in Australia 2020

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Release date

March 2021

Region

Australia

Survey time period

December 2020 and January 2021

Number of respondents

222 respondents

Method of interview

Questionnaire

Supplementary notes

Original question: Which of the following creative formats have you used/or plan to use for audio advertising on Podcasts?

Media agency count; 2020=112

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