According to a survey among internet users in Italy, as of the third quarter of 2023, over 89.3 percent of respondents used search engines such as Google every month, and 47.9 percent used their mobile devices to scan QR codes monthly. Additionally, almost 33 percent used social networks to look for information about brands and products.
Share of internet users in Italy who used different tools or platforms for online searches as of 3rd quarter 2023
Characteristic
Share of respondents
Use a search engine (e.g. Google, Bing, DuckDuckGo) each month
89.3%
Scan a QR code on a mobile phone each month
47.9%
Visit social networks to look for information about brands and products
32.9%
Use online tools to translate text into different languages each week
30%
Use image search tools (e.g. Google Lens, Pinterest Lens) on mobile each month
27.8%
Use voice assistants (e.g. Siri, Google assistant) to find information each week
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
We Are Social, & DataReportal, & Meltwater. (February 22, 2024). Share of internet users in Italy who used different tools or platforms for online searches as of 3rd quarter 2023 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1234676/online-search-in-italy-tools-and-platforms/
We Are Social, und DataReportal, und Meltwater. "Share of internet users in Italy who used different tools or platforms for online searches as of 3rd quarter 2023." Chart. February 22, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1234676/online-search-in-italy-tools-and-platforms/
We Are Social, DataReportal, Meltwater. (2024). Share of internet users in Italy who used different tools or platforms for online searches as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1234676/online-search-in-italy-tools-and-platforms/
We Are Social, and DataReportal, and Meltwater. "Share of Internet Users in Italy Who Used Different Tools or Platforms for Online Searches as of 3rd Quarter 2023." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1234676/online-search-in-italy-tools-and-platforms/
We Are Social & DataReportal & Meltwater, Share of internet users in Italy who used different tools or platforms for online searches as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/1234676/online-search-in-italy-tools-and-platforms/ (last visited November 23, 2024)
Share of internet users in Italy who used different tools or platforms for online searches as of 3rd quarter 2023 [Graph], We Are Social, & DataReportal, & Meltwater, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1234676/online-search-in-italy-tools-and-platforms/
