In a survey about audio advertising conducted in Australia in 2020, it was found that 72 percent of respondents reported they used client produced 15/30 second spots format in the past. Meanwhile, that same year, 37 percent of respondents reported they planned to use voice activated streaming audio creative formats.
Streaming audio creative formats used by media buyers with intent to use streaming audio in Australia 2020 by intention to use
Original question: Which of the following creative formats have you used/or plan to use for audio advertising on Streaming digital audio e.g. Spotify/Live Radio
apps/ SoundCloud/iHeartRadio etc?
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IAB Australia. (March 15, 2021). Streaming audio creative formats used by media buyers with intent to use streaming audio in Australia 2020 by intention to use [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1234672/australia-streaming-audio-creative-formats-used-by-media-buyers-by-intention-to-use/
IAB Australia. "Streaming audio creative formats used by media buyers with intent to use streaming audio in Australia 2020 by intention to use." Chart. March 15, 2021. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1234672/australia-streaming-audio-creative-formats-used-by-media-buyers-by-intention-to-use/
IAB Australia. (2021). Streaming audio creative formats used by media buyers with intent to use streaming audio in Australia 2020 by intention to use. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1234672/australia-streaming-audio-creative-formats-used-by-media-buyers-by-intention-to-use/
IAB Australia. "Streaming Audio Creative Formats Used by Media Buyers with Intent to Use Streaming Audio in Australia 2020 by Intention to Use." Statista, Statista Inc., 15 Mar 2021, https://www.statista.com/statistics/1234672/australia-streaming-audio-creative-formats-used-by-media-buyers-by-intention-to-use/
IAB Australia, Streaming audio creative formats used by media buyers with intent to use streaming audio in Australia 2020 by intention to use Statista, https://www.statista.com/statistics/1234672/australia-streaming-audio-creative-formats-used-by-media-buyers-by-intention-to-use/ (last visited December 18, 2024)
Streaming audio creative formats used by media buyers with intent to use streaming audio in Australia 2020 by intention to use [Graph], IAB Australia, March 15, 2021. [Online]. Available: https://www.statista.com/statistics/1234672/australia-streaming-audio-creative-formats-used-by-media-buyers-by-intention-to-use/
