Digital vs. offline advertising spending share in Canada 2020

Published by Statista Research Department, Jan 5, 2023
Throughout 2020, digital advertising spending in Canada experienced continuous growth at the expense of traditional, offline media spending. In the first quarter of 2020 ad spend on digital media took up 44.4 percent of total expenditure; by the end of the year this figure stood at 57.2 percent.

Distribution of advertising spending in Canada from 1st to 4th quarter 2020, by format

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Release date

March 2021

Region

Canada

Survey time period

Q1 to Q4 2020

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Market overview

5

Digital

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Broadcast media

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Print media

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Cinema & out-of-home

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Digital advertising in IndiaSocial media usage in IndiaIndiaInternet usage in IndiaAdvertising industry in India
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