Types of UGC used in e-commerce marketing in Europe 2020

Types of user-generated content (UGC) used in marketing according to e-commerce retailers in Europe in 2020

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Release date

May 2020

Region

Europe

Survey time period

early 2020

Number of respondents

100 respondents

Special properties

among leaders of largest ecommerce retailers

Supplementary notes

Original question: "What types of UGC are part of your content strategy?"
The survey was carried out in Belgium, Denmark, Finland, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United Kingdom.

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Statistics on " User-generated content "

Other statistics that may interest you User-generated content

Overview

6

Online conversations

8

Video

7

Gaming video content (GVC)

5

Photos and selfies

8

Online reviews

8

Further related statistics

9
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For single users
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