Types of UGC used in e-commerce marketing in Europe 2020

Published by Statista Research Department, Jan 6, 2023
During a 2020 survey carried out among leaders of largest e-commerce retailers in Europe, 95 percent of respondents stated they were already using social media posts as part of their content strategy and five percent said they were interested in that.

Types of user-generated content (UGC) used in marketing according to e-commerce retailers in Europe in 2020

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Release date

May 2020

Region

Europe

Survey time period

early 2020

Number of respondents

100 respondents

Special properties

among leaders of largest ecommerce retailers

Supplementary notes

Original question: "What types of UGC are part of your content strategy?"
The survey was carried out in Belgium, Denmark, Finland, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United Kingdom.

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Statistics on " User-generated content "

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Overview

6

Online conversations

8

Video

7

Gaming video content (GVC)

5

Photos and selfies

8

Online reviews

8

Further related statistics

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