Objectives of podcast advertising for media agencies Australia 2016-2020

Published by
Christopher Hughes,
Sep 28, 2022
In a survey about audio advertising conducted in Australia in 2020, it was found that 73 percent of respondents reported used podcast advertising to increase brand awareness. Meanwhile, that same year, nine percent of respondents reported they used podcast advertising to increase keyword search activity.

Objectives of podcast advertising for media agencies with audio advertising experience in Australia from 2016 to 2020

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

March 2021

Region

Australia

Survey time period

December 2020 and January 2021

Number of respondents

222 respondents

Method of interview

Questionnaire

Supplementary notes

Original question: What have been the objectives of the streaming digital audio advertising activities you’ve been involved with over the past year?

Media agency count; 2020=109

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Video advertising in Australia "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Video advertising in Australia

Global overview

7

Regional overview

7

Cinema advertising spending by industry

5

Telvision advertising spending by industry

5

Australian consumers and the internet

4

Further related statistics

1

Further Content: You might find this interesting as well

Statistics

Topics

Audio advertising in FrancePodcast industry in FranceOnline radio in FranceAdvertising in FranceDigital advertising in France
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.