In a survey about audio advertising conducted in Australia in 2020, it was found that 73 percent of respondents reported used podcast advertising to increase brand awareness. Meanwhile, that same year, nine percent of respondents reported they used podcast advertising to increase keyword search activity.
Objectives of podcast advertising for media agencies with audio advertising experience in Australia from 2016 to 2020
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Objectives of podcast advertising for media agencies with audio advertising experience in Australia from 2016 to 2020
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IAB Australia. (March 15, 2021). Objectives of podcast advertising for media agencies with audio advertising experience in Australia from 2016 to 2020 [Graph]. In Statista. Retrieved January 03, 2025, from https://www.statista.com/statistics/1234592/australia-podcast-advertising-objectives/
IAB Australia. "Objectives of podcast advertising for media agencies with audio advertising experience in Australia from 2016 to 2020." Chart. March 15, 2021. Statista. Accessed January 03, 2025. https://www.statista.com/statistics/1234592/australia-podcast-advertising-objectives/
IAB Australia. (2021). Objectives of podcast advertising for media agencies with audio advertising experience in Australia from 2016 to 2020. Statista. Statista Inc.. Accessed: January 03, 2025. https://www.statista.com/statistics/1234592/australia-podcast-advertising-objectives/
IAB Australia. "Objectives of Podcast Advertising for Media Agencies with Audio Advertising Experience in Australia from 2016 to 2020." Statista, Statista Inc., 15 Mar 2021, https://www.statista.com/statistics/1234592/australia-podcast-advertising-objectives/
IAB Australia, Objectives of podcast advertising for media agencies with audio advertising experience in Australia from 2016 to 2020 Statista, https://www.statista.com/statistics/1234592/australia-podcast-advertising-objectives/ (last visited January 03, 2025)
Objectives of podcast advertising for media agencies with audio advertising experience in Australia from 2016 to 2020 [Graph], IAB Australia, March 15, 2021. [Online]. Available: https://www.statista.com/statistics/1234592/australia-podcast-advertising-objectives/
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