In a survey about audio advertising conducted in Australia in 2020, it was found that 82 percent of respondents reported used streaming digital advertising to increase brand awareness. Meanwhile, that same year, 13 percent of respondents reported they used streaming digital advertising to increase keyword search activity.
Objectives of streaming digital advertising for media agencies with audio advertising experience in Australia from 2016 to 2020
Original question: - What have been the objectives of the streaming digital audio advertising activities you’ve been involved with over the past year?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Australia. (March 15, 2021). Objectives of streaming digital advertising for media agencies with audio advertising experience in Australia from 2016 to 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1234581/australia-streaming-digital-advertising-objectives/
IAB Australia. "Objectives of streaming digital advertising for media agencies with audio advertising experience in Australia from 2016 to 2020." Chart. March 15, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1234581/australia-streaming-digital-advertising-objectives/
IAB Australia. (2021). Objectives of streaming digital advertising for media agencies with audio advertising experience in Australia from 2016 to 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1234581/australia-streaming-digital-advertising-objectives/
IAB Australia. "Objectives of Streaming Digital Advertising for Media Agencies with Audio Advertising Experience in Australia from 2016 to 2020." Statista, Statista Inc., 15 Mar 2021, https://www.statista.com/statistics/1234581/australia-streaming-digital-advertising-objectives/
IAB Australia, Objectives of streaming digital advertising for media agencies with audio advertising experience in Australia from 2016 to 2020 Statista, https://www.statista.com/statistics/1234581/australia-streaming-digital-advertising-objectives/ (last visited December 22, 2024)
Objectives of streaming digital advertising for media agencies with audio advertising experience in Australia from 2016 to 2020 [Graph], IAB Australia, March 15, 2021. [Online]. Available: https://www.statista.com/statistics/1234581/australia-streaming-digital-advertising-objectives/
