In a survey about audio advertising conducted in Australia in 2020, it was found that 83 percent of respondents reported used broadcast radio audio advertising to increase brand awareness. Meanwhile, that same year, nine percent of respondents reported they used podcasts audio advertising to increase keyword search activity.
Objectives of audio advertising for media agencies with audio advertising experience in Australia 2020
Characteristic
Broadcast Radio
Streaming Digital Audio
Podcasts
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Original question: What have been the objectives of the Broadcast Radio/Streaming digital audio/podcast advertising activities you’ve been involved with
over the past year?
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IAB Australia. (March 15, 2021). Objectives of audio advertising for media agencies with audio advertising experience in Australia 2020 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1234553/australia-audio-advertising-objectives/
IAB Australia. "Objectives of audio advertising for media agencies with audio advertising experience in Australia 2020." Chart. March 15, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1234553/australia-audio-advertising-objectives/
IAB Australia. (2021). Objectives of audio advertising for media agencies with audio advertising experience in Australia 2020. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1234553/australia-audio-advertising-objectives/
IAB Australia. "Objectives of Audio Advertising for Media Agencies with Audio Advertising Experience in Australia 2020." Statista, Statista Inc., 15 Mar 2021, https://www.statista.com/statistics/1234553/australia-audio-advertising-objectives/
IAB Australia, Objectives of audio advertising for media agencies with audio advertising experience in Australia 2020 Statista, https://www.statista.com/statistics/1234553/australia-audio-advertising-objectives/ (last visited August 24, 2024)
Objectives of audio advertising for media agencies with audio advertising experience in Australia 2020 [Graph], IAB Australia, March 15, 2021. [Online]. Available: https://www.statista.com/statistics/1234553/australia-audio-advertising-objectives/