According to a survey on brand switching among consumers in Indonesia conducted in August 2022, 45 percent of respondents chose a different brand due to better prices or promotions. Meanwhile, 28 of the respondents stated that they did so due to better quality.
Reasons for trying a new brand in Indonesia as of August 2022
Survey question: "You mentioned you tried a new/different brand than what you normally buy. What were the main reasons that drove this decision? Select up to three relevant reasons. "Brand" includes different brand, new private label/store brand"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
McKinsey & Company. (October 17, 2022). Reasons for trying a new brand in Indonesia as of August 2022 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1234224/indonesia-reasons-for-trying-new-brand-since-covid-19/
McKinsey & Company. "Reasons for trying a new brand in Indonesia as of August 2022." Chart. October 17, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1234224/indonesia-reasons-for-trying-new-brand-since-covid-19/
McKinsey & Company. (2022). Reasons for trying a new brand in Indonesia as of August 2022. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1234224/indonesia-reasons-for-trying-new-brand-since-covid-19/
McKinsey & Company. "Reasons for Trying a New Brand in Indonesia as of August 2022." Statista, Statista Inc., 17 Oct 2022, https://www.statista.com/statistics/1234224/indonesia-reasons-for-trying-new-brand-since-covid-19/
McKinsey & Company, Reasons for trying a new brand in Indonesia as of August 2022 Statista, https://www.statista.com/statistics/1234224/indonesia-reasons-for-trying-new-brand-since-covid-19/ (last visited October 02, 2024)
Reasons for trying a new brand in Indonesia as of August 2022 [Graph], McKinsey & Company, October 17, 2022. [Online]. Available: https://www.statista.com/statistics/1234224/indonesia-reasons-for-trying-new-brand-since-covid-19/