Italy: revenue in home & laundry care, by segment

Over the last two observations, the revenue is forecast to significantly increase in all segments. Especially notable is the remarkably robust growth observed in the Home & Laundry Care segment as we approach the end of the forecast period. This value, reaching 76.8 million euro, stands out significantly compared to the average changes, which are estimated at 28.2 million euro.

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Revenue of the home & laundry care market in Italy from 2019 to 2029, by segment (in million Euros)

Characteristic	Home & Laundry Care	Household Cleaners	Dishwashing Detergents	Polishes, Room Scents & Insecticides
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

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