Communication agencies: French views on male privilege by field and gender 2021

In 2020, French women employees were more concerned about being discriminated against within their own company than their male colleagues, and more than a quarter of them were afraid of being subjected to discrimination because of their gender. The advertising and communication sector is not spared from this type of discrimination. In 2021, almost half of the women who work or have worked in communication agencies considered that men were advantaged in terms of salary levels and access to positions of responsibility.

Share of people considering that men working in communication agencies are privileged over women in France in 2021, by domain and gender

Characteristic	Men	Women
-	-	-
-	-	-
-	-	-
-	-	-

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Release date

April 2021

More information

Region

France

Survey time period

January 14 to February 22, 2021

Number of respondents

3,002*

Special properties

Persons working in communication agencies or who have worked there in the last 3 years

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as following: "Et plus généralement, avez-vous le sentiment que les hommes sont / étaient favorisés par rapport aux femmes au sein de cette agence en termes… ?"

* The source adds the following information: "In total, 9729 people logged on to the consultation. 6,395 people corresponded to the target of the survey (people working in communication agencies or having worked there in the last 3 years), of which 3,002 people completed the questionnaire entirely.
The consultation was conducted via three means:
- Distribution of the survey link on social networks (LinkedIn, Twitter, etc.)
- Distribution of the survey link via a mailing by the AACC to its members
- The OpinionWay panel, Newpanel"

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