According to a survey on consumer behavior conducted in Indonesia in 2022, 47 percent of the surveyed respondents stated that they shopped at a new retailer for better prices or promotions. Meanwhile, 27 of the respondents stated that they did so due to better product quality.
Reasons for switching to a different retailer in Indonesia as of August 2022
Characteristic
Share of respondents
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Survey question: "You mentioned you tried a new/different brand than what you normally buy. What were the main reasons that drove this decision? Select up to three relevant reasons. "Brand" includes different brand, new private label/store brand"
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McKinsey & Company. (October 17, 2022). Reasons for switching to a different retailer in Indonesia as of August 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1234147/indonesia-reasons-for-trying-new-places-to-shop-since-covid-19/
McKinsey & Company. "Reasons for switching to a different retailer in Indonesia as of August 2022." Chart. October 17, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1234147/indonesia-reasons-for-trying-new-places-to-shop-since-covid-19/
McKinsey & Company. (2022). Reasons for switching to a different retailer in Indonesia as of August 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1234147/indonesia-reasons-for-trying-new-places-to-shop-since-covid-19/
McKinsey & Company. "Reasons for Switching to a Different Retailer in Indonesia as of August 2022." Statista, Statista Inc., 17 Oct 2022, https://www.statista.com/statistics/1234147/indonesia-reasons-for-trying-new-places-to-shop-since-covid-19/
McKinsey & Company, Reasons for switching to a different retailer in Indonesia as of August 2022 Statista, https://www.statista.com/statistics/1234147/indonesia-reasons-for-trying-new-places-to-shop-since-covid-19/ (last visited August 24, 2024)
Reasons for switching to a different retailer in Indonesia as of August 2022 [Graph], McKinsey & Company, October 17, 2022. [Online]. Available: https://www.statista.com/statistics/1234147/indonesia-reasons-for-trying-new-places-to-shop-since-covid-19/