Factors in buying programmatic audio for media agencies Australia 2018-2020

Published by
Christopher Hughes,
Apr 26, 2022
In a survey about audio advertising conducted in Australia in 2020, it was found that 82 percent of respondents reported data and targeting was as a factor in using programmatic buying methods for audio . Meanwhile, that same year, 28 percent of respondents reported using client data for a factor in using programmatic buying methods for audio.

Factors in buying programmatic audio amongst media agencies in Australia from 2018 to 2020

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Release date

March 2021

Region

Australia

Survey time period

December 2020 and January 2021

Number of respondents

222 respondents

Method of interview

Questionnaire

Supplementary notes

Original question: For your programmatic audio buying which of the following have been factors in buying via programmatic?

Media agency count;121

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