In September 2020, after the first wave of Covid-19 infections in India, 93 percent of strugglers with an income of less than 150 thousand Indian rupees annually, responded that the main reason for mobile phone purchases was a functional advantage. For only 3 percent an upgradation triggered a purchase. Before the onset of the coronavirus pandemic in India in March 2020, upgradation was quoted as a reason for buying a new phone more often. Also experimental and spontaneous purchases were more often in low income groups. Among affluent income groups a similar, but less drastic change can be observed, but experimental purchases among affluent groups are more dominant.
Reasons for low income groups purchasing a mobile phone before and during the coronavirus (COVID-19) pandemic in India in 2020
Characteristic
Functional
Spontaneous
Upgradation
Experimental
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BCG. (February 24, 2021). Reasons for low income groups purchasing a mobile phone before and during the coronavirus (COVID-19) pandemic in India in 2020 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1233984/india-covid-19-impact-on-mobile-phone-purchase-reasons-by-low-income-groups/
BCG. "Reasons for low income groups purchasing a mobile phone before and during the coronavirus (COVID-19) pandemic in India in 2020." Chart. February 24, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1233984/india-covid-19-impact-on-mobile-phone-purchase-reasons-by-low-income-groups/
BCG. (2021). Reasons for low income groups purchasing a mobile phone before and during the coronavirus (COVID-19) pandemic in India in 2020. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1233984/india-covid-19-impact-on-mobile-phone-purchase-reasons-by-low-income-groups/
BCG. "Reasons for Low Income Groups Purchasing a Mobile Phone before and during The Coronavirus (Covid-19) Pandemic in India in 2020." Statista, Statista Inc., 24 Feb 2021, https://www.statista.com/statistics/1233984/india-covid-19-impact-on-mobile-phone-purchase-reasons-by-low-income-groups/
BCG, Reasons for low income groups purchasing a mobile phone before and during the coronavirus (COVID-19) pandemic in India in 2020 Statista, https://www.statista.com/statistics/1233984/india-covid-19-impact-on-mobile-phone-purchase-reasons-by-low-income-groups/ (last visited August 24, 2024)
Reasons for low income groups purchasing a mobile phone before and during the coronavirus (COVID-19) pandemic in India in 2020 [Graph], BCG, February 24, 2021. [Online]. Available: https://www.statista.com/statistics/1233984/india-covid-19-impact-on-mobile-phone-purchase-reasons-by-low-income-groups/